BBC's New Social Media Rules
Origins of the Guidelines
In light of recent events, where Gary Lineker's tweet comparing the Conservative Government's language to 1930s Germany caused an impartiality row, the BBC has introduced new social media guidelines for its top presenters.
Scope of the Guidelines
The guidelines provide clear directives for primary presenters regarding their behavior on social media. These directives include refraining from endorsing or criticizing political parties, avoiding personal character evaluations of UK politicians, staying away from engaging in political discussions during UK general elections or referendums, and not taking on official roles in campaigning groups within two weeks before or after their program airs.
Impact on Presenters
Prominent presenters impacted by these guidelines encompass well-known figures such as Tess Daly, Claudia Winkleman, Lord Alan Sugar, Fiona Bruce, Evan Davis, John Torode, Gregg Wallace, and Alex Jones.
Reactions from Key Figures
The significance of these guidelines in upholding fairness and balance was underscored by Tim Davie, the Director General of the BBC. Furthermore, Richard Ayre, the former head of BBC editorial policy, presents an alternative viewpoint, contending that these guidelines enable presenters to share their perspectives on contentious matters.