SALMON
Zoe

• 1. Blue Peter

Zoe Salmon is a Northern Irish television presenter who hosted the children's television programme Blue Peter from 23 December 2004 to 25 June 2008. She also appeared on Dancing on Ice in early 2009. She was the 1999 Miss Northern Ireland.

Blue Peter

Salmon was revealed as the 30th Blue Peter presenter on 25 October 2004. She first appeared on the show on 23 December 2004, in its Christmas special. She was originally meant to replace Liz Barker when the latter left on maternity leave; however, Barker had already returned by the time Salmon made her debut. She presented the show with Konnie Huq, Simon Thomas, Matt Baker, Liz Barker, Gethin Jones and Andy Akinwolere.

Shortly after her debut, she said "I'd Try Anything Once", which started a trend in her being asked to do dangerous or embarrassing things including wing-walking on top of an antique biplane and stamp collecting. When she mentioned in her blog on the Blue Peter website that she had an ambition to be sawn in half by a magician, viewers started a campaign for her to do a challenge where she would become a magician's assistant. This campaign was successful, and Salmon filmed a challenge where she assisted a magician with a number of illusions including levitation and a transposition illusion called "The Assistants Revenge". After the filmed segment of the challenge had been shown, the magician joined Salmon in the studio for a live performance of the sawing in half illusion, in which Salmon was sawn in half inside a clear-sided box in a version of the illusion called "Clearly Impossible".

In 2006 she made an item for the show about the making of the film St Trinians. She played a small role in the film, as a non-speaking extra.

Salmon left the show in June 2008 at the start of the summer break, at the same time as Gethin Jones.

Shortly after making her first appearance on Blue Peter, the BBC received complaints after it was alleged that her job was only advertised in Northern Ireland and Scotland, meaning they were potentially discriminating against people with certain regional accents. The BBC, however, denied any discrimination, and insisted the advertisement had been placed in newspapers throughout the UK.

Other media reports at the time "suggested she had been chosen to 'sex up' the programme and boost ratings in the competitive children’s marketplace. It is an idea denied by the producers of Blue Peter." In January 2006, novelist Kate Figes further criticised Salmon in an article in The Guardian, writing that Salmon "rarely seems comfortable around children and talks to them in slow, patronising tones. She comes over as insincere and fatuous and my daughters don't like her any more than I do." Figes claimed that Salmon was "encouraged by the programme editors to present herself as a sexual bimbo", and that the show was being "sexed up or dumbed down". Richard Marson, Blue Peter's editor, characterised the article as 'character assassination', and denied that the show was "being sexed up or dumbed down".

Salmon faced criticism when she chose a symbol for a 'Best of British' logo, to be used by British Airways to decorate a Boeing 757. She said 'I'm from Ulster, and I'd like to cover a plane with the Red Hand of Ulster: that is our proud symbol.' The symbol is frequently used by loyalists and paramilitaries, though it is also used by Republicans and nationalists and is emblazoned on the nine-county flag for the province of Ulster, as well as the old Northern Ireland flag, and by the GAA (including the Tyrone GAA's crest).. Salmon caused more controversy a week later by selecting a map of Ireland covered in the Union Jack as one of her favourites.

In 2012 using her Twitter account, Salmon spoke out against the removal of the Union flag from Belfast City Hall after Belfast City Council passed a vote stating it should only be flown on designated days.