Sir Jim Ratcliffe’s £1.25bn Investment Strengthens Manchester United’s Position
Sir Jim Ratcliffe’s £1.25bn ...
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Sir Jim Ratcliffe’s £1.25bn Investment Strengthens Manchester United’s Position

22 June 2024
2 min.
Sir Jim Ratcliffe’s £1.25bn Investment Strengthens Manchester United’s Position

United’s Kit Revolution

Manchester United has taken a Hollywood-inspired approach, enlisting the talents of BAFTA award-winning actor Barry Keoghan for their eagerly awaited 2024/25 kit campaign. Keoghan, celebrated for his standout performance in ‘The Banshees of Inisherin,’ brings his star power to the Red Devils’ advertising endeavors.

Barry Keoghan’s Impact

Barry Keoghan, the BAFTA award-winning actor, takes center stage in Manchester United’s new kit promotional campaign. His global star power, combined with his football connections, adds authenticity to the campaign. Keoghan, who was photographed earlier this year wearing a Manchester United tracksuit, is a second cousin of former Manchester United and Arsenal striker Frank Stapleton. Previously seen in popular shows like ‘Top Boy’ and ‘Saltburn,’ Keoghan now steps onto the global stage as the face of United’s exciting new kit for the 2024-25 season.

Superstar Collaborations

United’s history of collaborating with superstars continues. Remember the music video featuring supporter and rapper Stormzy when Paul Pogba’s transfer was announced? Keoghan’s involvement follows this trend, appealing to fans worldwide.

Kit Details

In July, fans can expect a striking new kit with a gradient of two different reds. The design draws inspiration from the Tiro 24 template and mirrors Germany’s Euro 2024 away kit. The shirt proudly displays the logo of new sponsor Snapdragon, a significant upgrade from previous deals.

Commercial Decisions and Global Appeal

While co-owner Sir Jim Ratcliffe focuses on football matters, his influence extends to commercial decisions. United aims to resonate with fans across continents, leveraging Keoghan’s star status to create buzz.

Legacy Agreements

United’s partnership with Adidas, spanning until 2035, remains strong. The Snapdragon deal, valued at over £60 million, underscores the club’s commitment to innovation and global reach.

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