Wilko's High Street Comeback: Reemergence Months After Dramatic Collapse
Wilko's High Street Comeback...
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Wilko's High Street Comeback: Reemergence Months After Dramatic Collapse

1 December 2023
2063
2 min.
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Wilko's High Street Comeback: Reemergence Months After Dramatic Collapse

Wilko's Resurgence

In a remarkable turn of events, Wilko has not only weathered the storm of its recent challenges but has emerged stronger than ever. The doors of its new establishments in Plymouth and Exeter stand tall, marking the beginning of a strategic revitalization.

Earlier this year, facing daunting debts and a weakened consumer spending landscape, Wilko bravely made the decision to shutter its 400 UK stores, leading to the unfortunate redundancy of almost all its 12,500 employees. However, from the ashes of this crisis, a new narrative unfolded.

Administrators orchestrated the sale of assets, with 71 stores transforming into Poundland shops and 51 reopening under the banner of the rival discounter, B&M. In a significant move, CDS Superstores, the parent company of The Range, acquired the Wilko brand for £5 million, signaling a fresh start for this beloved retailer.

Wilko.com has already made waves online with its relaunch, complemented by a dynamic presence within The Range shops. Now, the latest brick-and-mortar stores in Plymouth and Exeter proudly showcase Wilko's traditional homeware and garden products, featuring a 20% wider range to cater to diverse consumer needs.

Excitingly, Wilko is extending its footprint on UK high streets with a new store in Luton. CEO Alex Simpkin expresses enthusiasm about the relaunch, citing fantastic customer reactions to the new stores.

In a heartening move, nearly three-quarters of the previous Wilko staff have found employment in the new Plymouth store, and about a third in the Exeter location are former Wilko workers. This reaffirms CDS's unwavering commitment to both the brand and its dedicated workforce.

Looking ahead, CDS has ambitious plans to open more Wilko stores in the coming year, with the exciting prospect of expanding the brand to Northern Ireland for the first time.

Wilko stands ready to redefine its role in the retail landscape.

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