Scandal Threatens ITV CEO's Future
McCall faces scrutiny over reality contestant deaths and tough questioning from MPs. Another parliamentary hearing focuses on ITV's safeguarding practices and the Schofield scandal, distracting McCall during a critical transition into the streaming age.
The Schofield scandal dominates headlines, raising questions about senior ITV executives' knowledge and alleged cover-ups. McCall commissions an external review and prepares for intense questioning from the select committee.
Financially, ITV remains stable despite the scandal. The departure of This Morning's main sponsor has limited impact due to the show's daytime slot. Analysts emphasize the format's popularity over individual presenters.
In addition to the Schofield scandal, ITV faces other challenges, including incidents involving Ant McPartlin, Piers Morgan's exit from Good Morning Britain, uncertainties with Jeremy Clarkson, and accusations of abuse of power by a former X Factor contestant.
McCall's upcoming appearance before MPs will heavily influence the scandal's impact. The departure of her previous supporter, Sir Peter Bazalgette, and the chairman's lack of broadcasting experience increase uncertainty. Media training is sought, and McCall may consider sacrificing executives for accountability.
Potential targets for blame include Kevin Lygo, ITV's director of TV, Martin Frizell, editor of This Morning, and Emma Gormley, managing director of daytime programming. However, shifting blame risks internal backlash and creative challenges.
McCall's future depends on fundamental concerns: ITV's share price, the failure of the BritBox joint venture, and delayed entry into streaming. McCall's heavy investment in ITVX amid a declining advertising market raises investor concerns. The company explores selling a stake in its production division. Financial performance weighs heavily for the chairman.
While McCall has board support, the Schofield scandal offers an opportunity for change. Shareholders prioritize navigating the advertising downturn, ITVX's success, and the production business's value. McCall's ability to address these challenges determines her future at ITV.