LEE
Daniel

• 1. Bottega Veneta
• 2. Burberry

Daniel Lee is an English fashion designer. He was the creative director of the Italian luxury fashion house Bottega Veneta from 2018 to 2021, subsequently being appointed as Riccardo Tisci's replacement as Chief Creative Officer at the helm of Burberry.

Bottega Veneta

In June 2018, Kering appointed Lee as creative director of Bottega Veneta, to give a new impetus to the Italian luxury fashion house and develop its ready-to-wear collection. His agenda also included rebooting the men’s ready-to-wear collection and launching a home collection.

Lee maintained the team of artisans. He preserved Bottega Veneta’s emphasis on well-crafted, logoless and simplicity-driven products. To give a new look to Bottega Veneta, he inflated the Intrecciato designs to capitalize on the brand's most iconic features, and infused more hedonism/desirability in the brand's products. He designed the Pouch clutch bag which became the fastest selling bag in the history of the brand. Harpers Bazaar commented: Bottega Veneta has become one of fashion's most popular brands in 2019, thanks to its quiet, modern elegance reinterpreted by Lee. His transformation of Bottega Veneta is coined “New Bottega”. He was tagged "The Quiet Radical" by Vogue, and “fashion’s new wonder boy” by Harper’s Bazaar.

Amid the COVID-19 pandemic, Lee collaborated with artist Rosemarie Trockel and actress, composer, and playwright Sheila Atim for the brand’s 2021 ad campaign

In early April 2021, the Berlin police investigated whether large private gatherings staged by Bottega Veneta after a Salon event at the Soho House constituted illegal gatherings without social distancing or masking at the height of the pandemic when a city-wide regulation against private gatherings was in effect.

In 2021, Lee designed costumes for the Venice Dance Biennale, It also replaced the monthly fashion shows with private shows or of "salon".

On November 10, 2021, Bottega Veneta and Lee announced he would be leaving his post as creative director in a "joint decision to end their collaboration."

Burberry

Subsequent to its Spring / Summer 2023 collection showing, British marque Burberry announced that its present Chief Creative Officer, Riccardo Tisci, would be stepping down from the company and was to be replaced by Lee. The change came amongst a series of C-suite changes at the company, including the departure of CFO Julie Brown and the appointment of Jonathan Akeroyd as new CEO. Lee was announced as the Chief Creative Officer of Burberry in September 2022 and his debut for Burberry was its Autumn / Winter 2023 collection. Under the creative leadership of Lee, the brand revealed their latest campaign along with a new, revised logo of the Equestrian Knight from 1901.