Avoid broadband nightmares with BT's Halo 3+ Hybrid Broadband, backed up by EE’s mobile network
Avoid broadband nightmares w...
Subscribe to Newsletter

Avoid broadband nightmares with BT's Halo 3+ Hybrid Broadband, backed up by EE’s mobile network

6 May 2022
7455
2 min.
3
Avoid broadband nightmares with BT's Halo 3+ Hybrid Broadband, backed up by EE’s mobile network

6th May 2022: Today BT announces the next evolution of its hybrid broadband brand campaign, Broadband Nightmares, demonstrating the power of its Halo 3+ Hybrid Broadband and reminding viewers that BT’s broadband, backed by EE’s award-winning mobile network, gives you peace of mind in the event of our broadband service dropping out.

The ad spot dramatises internet outages in the shape of a short horror film, bringing to life a family’s internet nightmares through the perspective of the family’s dad.

The advert opens on the router blinking with an orange light, before showing a family going about their daily connected lives at home – son and dad downloading a film, mum on a Zoom call and daughter on an iPad. All of a sudden, the room plunges into darkness, revealing a new nightmare-like version of the family’s reality. The Wi-Fi is down.

The iPad displays the dreaded ‘wheel of death’, and the TV screen shows a warped downloading page. The dad has been struck by a broadband nightmare and shouts out in despair.

 The moment is punctured by a BT router and EE router appearing next to each other; “Together BT and EE bring you Unbreakable WiFi. Only BT’s hybrid broadband is backed up by EE the UK’s best mobile network”, restoring the family’s status quo.

Pete Jeavons, Marketing Communications Director at BT and EE comments: “We are spending more time at home, especially due to the increase in hybrid working. That’s why it is so important to have a network you can rely on. Our new and refreshed campaign highlights our unbreakable Halo 3+ hybrid broadband and reminds our customers and viewers that BT and EE provide the enviable connection needed to get on with the day.”

This follows the successful Broadband Rage campaign, created by Saatchi & Saatchi last year, which dramatised the unbreakable connection of BT’s hybrid broadband, the UK’s first unbreakable home Wi-Fi.

The 30-second TV advert, developed by BT’s advertising agency, Saatchi & Saatchi, goes live with a nationwide TV campaign tonight, 6th May, during Channel 4’s Gogglebox. The campaign will also run across out of home (OOH) and video on demand (VOD), with edits and content developed specifically for a range of digital and social channels.

For more information on BT’s hybrid broadband, backed up by EE; checking your speed, and picking a plan, customers can visit https://www.bt.com/exp/halo

Persons1 and Companies2 in the news

Group Brand Director at BT Group
1 place
BT Group
2 place

PRESS RELEASES OF ENGLAND


Press releases GlobalEng.biz -this is the latest news from England companies.
The official press releases of companies in England are regularly published on the resource. You can find out the latest news of enterprises in the corresponding section on the main page. Posting press releases is a traditional and effective way to promote your business. It allows organizations to declare themselves and their products and services to the widest possible mass of the audience. At the same time, the information occasion can be any: attracting people to an event or conference, highlighting new products or personnel appointments. If your goal is to draw attention to your information, then GlobalEng.biz will become your reliable assistant in this case. Thanks to the portal, your press release will be seen by reviewers of leading online publications, customers and partners.
GlobalEng.biz allows representatives of companies and organizations in A to independently post a press release when registering on the resource. The most important feature of GlobalEng.biz.The problem is that all publications of England companies fall into the archives and will be available from the search for a long time. You just need to add a press release to the information feed.
GlobalEng.biz offers its customers a subscription service that allows companies to regularly publish press releases on favorable terms. In addition, the business portal provides an opportunity to tell more fully about the life of the company by adding photos and videos, persons and quotes of employees. All information materials have active links and will lead potential customers to your resource.
Alena Potapova

Development Director
Population
8159136778
Died this year
46101740
Born this year
113418440