Description
FirstGroup is a British multi-national transport group, based in Aberdeen, Scotland. The company operates transport services in the United Kingdom and Ireland. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Operations
FirstGroup is Britain's largest bus operator, running more than 20% of all local bus services. A fleet of nearly 9,000 buses carries some 2.9 million passengers a day in more than 40 major towns and cities. FirstGroup also runs passenger rail services in the UK. Passenger rail franchises consist of Avanti West Coast, Great Western Railway, South Western Railway and TransPennine Express. It also runs two non-franchised open access passenger operations - Hull Trains and Lumo. FirstGroup operates tram services on the London Tramlink network carrying approximately 24 million passengers a year on behalf of Transport for London.
FirstGroup owns and operates the Aircoach service in Dublin, linking Dublin Airport with the city centre, the south side of Dublin, Greystones and Bray as well as long-distance express services runs to Cork and Belfast.
Corporate branding and liveries
FirstGroup has always had a consistent brand and uses the First brand for most of its operations. FirstBus began to apply a standard corporate typeface to its fleet names in the late 1990s, introducing the stylized f logo depicting a road. A corporate white, pink and blue livery nicknamed "Barbie" was introduced to new buses, while further bus company acquisitions continued. Inherited bus fleets were initially left in their original colours with First fleet names, with the intention that the Barbie scheme would stand for a set service quality. Later older buses received a modified "Barbie 2" livery.
As part of its corporate branding, First subsequently removed all local branding for its bus services, buses simply carried the 'First' brand, although each company still operated independently. In 2012, the group began to introduce a new purple, white and lilac livery to its bus fleets, which also reinstated local branding. In January 2014, the company rebranded its First Somerset & Avon operations in Bridgwater and Taunton as The Buses of Somerset, using a two-tone green livery.
Hull Trains carries a predominantly blue livery, including white, pink and purple. This was also used by First Great Western until 20 September 2015, when the franchise was rebranded as Great Western Railway, with a new logo and dark green livery paying homage to the original Great Western Railway.
London Tramlink operations are painted in white, green and blue as per Transport for London requirements. In Scotland, First ScotRail operated with a blue livery with white saltire markings on the carriage ends, as mandated by the Scottish Government's transport agency Transport Scotland.
