ALPERT
Herb

• 1. Early life and career

Herb Alpert is an American trumpeter who led Herb Alpert & the Tijuana Brass in the 1960s. During the same decade, he co-founded A&M Records with Jerry Moss. Throughout his career, Alpert has recorded 28 albums that have landed on the Billboard 200 chart, five of which became No. 1 albums ; while also achieving 14 platinum albums and 15 gold albums. Alpert is the only musician to hit No. 1 on the U.S. Billboard Hot 100 as both a vocalist ("This Guy's in Love with You", 1968) and an instrumentalist ("Rise", 1979).

Alpert has reportedly sold 72 million records worldwide. He has received many accolades, including a Tony Award, and eight Grammy Awards, as well as the Grammy Lifetime Achievement Award. In 2006, he was inducted as into the Rock and Roll Hall of Fame. Alpert was awarded the National Medal of Arts by Barack Obama in 2013.

Early life and career

erb Alpert was born and raised in the Boyle Heights section of Eastside Los Angeles, California, the son of Tillie (née Goldberg) and Louis Leib Alpert. His parents were Jewish immigrants to the U.S. from Radomyshl (in present-day Ukraine) and Romania.

Alpert was born into a family of musicians. His father, although a tailor by trade, was also a talented mandolin player. His mother taught violin at a young age, and his older brother, David, was a talented young drummer. Herb began trumpet lessons at the age of eight and played at dances as a teenager. Acquiring an early wire recorder in high school, he experimented on this crude equipment. After graduating from Fairfax High School in 1953, he joined the United States Army and frequently performed at military ceremonies. After his service in the Army, Alpert tried his hand at acting, but eventually settled on pursuing a career in music.

While attending the University of Southern California in the 1950s, he was a member of the USC Trojan Marching Band for two years. In 1956, he appeared in the uncredited role as "Drummer on Mt. Sinai" in The Ten Commandments.

In 1957 Alpert teamed up with Rob Weerts, another burgeoning lyricist, as a songwriter for Keen Records. A number of songs written or co-written by Alpert during the following two years became Top 20 hits, including "Baby Talk" by Jan and Dean and "Wonderful World" by Sam Cooke. In 1960, he began his recording career as a vocalist at RCA Records under the name of Dore Alpert. In 1962, Alpert and his new business partner Jerry Moss formed Carnival Records with "Tell It to the Birds" as its first release, distribution outside of Los Angeles being done by Dot Records. After Carnival released its second single "Love Is Back In Style" by Charlie Robinson, Alpert and Moss found that there was prior usage of the Carnival name and renamed their label A&M Records.