Description
Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg.
It positions news and politics alongside articles about beauty, celebrities, and fashion trends. By September 2016, the website had 50 million monthly readers.
History
Bustle was founded by Bryan Goldberg in 2013. Previously, Goldberg co-founded the website Bleacher Report with a single million-dollar investment. He claimed that "women in their 20s have nothing to read on the Internet." Bustle was launched with $6.5 million in backing from Seed and Series A funding rounds.
Bustle surpassed 10 million monthly unique visitors in July 2014, placing it ahead of rival women-oriented sites such as Refinery29, Rookie and xoJane; it had the second greatest number of unique visitors after Gawker's Jezebel.
By July 2015, Bustle had 46 full-time editorial staff. That October, it launched the parenting sister site Romper. By that point, Bustle was receiving 31.6 million unique visitors per month, and it had 200 part-time contributors and 40 full-time editors.
In September 2016, Bustle launched a redesign using the company's $11.5 million series D funding round. At that time, the site had over 70 full-time editors and 250 contract contributors who posted more than 200 articles daily.
In April 2019, Kate Ward resigned as editor-in-chief. She had worked at Bustle since 2013. Emma Rosenblum replaced Ward in June 2019.
