Opinium is a market research and insight agency established on 7 September 2007. It is headquartered in New York and London. Its Chief Executive is James Endersby.

The agency works across five practice areas:

  • Brand & Communications
  • Product & Service Development
  • Stakeholder Research
  • Thought Leadership

It is chiefly known for its full service market research and insight consultancy for clients ranging from Vodafone, Unilever, Santander, MetLife, Dawn Foods, Direct Line Insurance, Itsu, Next, Amnesty International, to the London School of Economics and Canderel.

The agency also works in the political space and conducts political polls on behalf of the Guardian US in the United States and The Observer, The Guardian's Sunday edition in the United Kingdom Opinium's most recent success in political polling came at the 2019 UK General Election where they were the most accurate agency, calling the actual results. In the 2016 EU Referendum, Opinium were the only agency to predict the eventual outcome with the smallest error. As well as political surveys, Opinium also explore topical social and political issues.

Opinium has also been celebrated for being a great place to work for employees and currently hold three best place to work awards, including the Women in Research Best Place to Work Globally 2019 and The Drum Agency Business Awards Great Place to Work 2018 and 2019. They have also won the UK Market Research Society Best Place to Work Award a record three times. Opinium are also ranked the 9th Best Place to Work in the UK (SME), and ranked 2nd for the Best Workplace for Women.

Opinium is a member of the Market Research Society (MRS), The Insights Association of America and the British Polling Council (BPC).

Political poll archive

The company has freely available political voting intention polls on their website along with results from regular surveys conducted on current and topical events.


Take place
Take place


English business portal includes a huge catalog of organizations in England. Here you can easily find all the necessary information about the company. The organization card contains a page with a detailed description of the company's activities, a logo, contact details and a link to the official website of the organization. The reader can also get acquainted with the company's employees, see the latest press releases and news block, as well as which line of the rating the company occupies. Member Rating The business portal is calculated based on the number of mentions in the news of England and posted press releases containing information about the activities of the organization and its achievements. You can also rise in the ranking by publishing vacancies and the number of registered persons. At the same time, the company's representatives can independently see how many times the company's card has been viewed on, as well as promptly correct the information. We pay special attention to the versatility of the "Companies" section. For your convenience, there is a search bar, as well as an industry title. The English business portal is always an up-to-date database of enterprises in England!
Alena Potapova

Development Director
Died this year
Born this year