SEAR
Juliet

Television personality

Date of Birth: 29 April 1974
Age: 52 years old
In the rating: #7 Television personality

Connections 7 + 1

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1. Career

Biography

Juliet Grace Sear is an English baker, writer, and television personality. She is the ITV daytime programme This Morning's resident baker and has authored six baking books.

Career

In 2008, Sear founded her cake bakery Fancy Nancy (originally the Little Venice Cake Company) on Rectory Road in Leigh-on-Sea. Her products were stocked in Harvey Nichols and Fortnum & Mason. Sear taught at Leith's School of Food and Wine and wrote for publications such as LoveFood. In 2012, Sear published her debut book, The Cake Decorating Bible.

Sear featured in the 2013 Cake and Bake Show in Manchester alongside the likes of Paul Hollywood and became a UK ambassador for a range from the American series Cake Boss in 2014. She made cakes for public figures such as Peaches Geldof, Tom Daley, Alan Titchmarsh, and Fearne Cotton. Her second cookbook, Cakeology, was published in 2015. The bakery closed in 2016 when Sear relocated to London.

In 2017, Sear joined ITV's daytime talk show This Morning as its resident baking expert. She also began uploading videos to her YouTube channel and released her third cookbook, Kawaii Cakes. This was followed by her fourth cookbook, Botanical Baking, in 2018. In late 2019, Sear hosted her own 10-part Sunday morning series on ITV, titled Beautiful Baking with Juliet Sear.

By that time, Sear's public figure clientele included Ian McKellen at the Oxford Literary Festival. Louise Roe, Bryan Adams, and Prince Harry. Sear's baking, dinner, snack, and plant-based and vegetarian recipes have appeared in BBC Good Food, Hello!, and SquareMeal. She appeared on the BBC's Good Food Show Winter 2021 and created edible characters for The Great British Bake-Off on Channel 4.

In May 2024, it was announced that HarperCollins had acquired the rights to publish Sear's sixth cookbook, Air Fryer Baking Magic, that July. Upon release, the book became a Sunday Times bestseller. That same year, Sear joined the Guild of Food Writers (GFW) and became an ambassador for the charity Leukaemia UK.

Rating GlobalENG.biz

Takes place №785 In rating England personalities general
Takes place №566 In rating Show Business area
Takes place №7 In rating Television personality profession

8 June 2026

This Morning’s Juliet Sear shares heartbreaking news after dad’s sudden death

This Morning Star Bereaved Juliet Sear, the resident baker on ITV’s This Morning, has shared ...

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8 June 2026

This Morning Star Bereaved Juliet Sear, the resident baker on ITV’s This Morning, has shared that her father, George, has died unexpectedly. The television baker and food writer told followers the news in an emotional Instagram tribute, reflecting on her father’s humour, gene...