Logan Alexander Paul is an American influencer, professional wrestler, entrepreneur, boxer, and actor. He has over 23 million subscribers on his YouTube channel Logan Paul Vlogs and has ranked on the Forbes list for the highest-paid YouTube creators in 2017, 2018, and 2021. He is the co-founder of beverage company Prime and snack brand Lunchly. Paul has also run the Impaulsive podcast since November 2018, which has over four million YouTube subscribers. As a wrestler, he has been signed to WWE since June 2022 where he performs on a part-time basis as part of the Smackdown brand and is a former WWE United States Champion.
In 2013, Paul gained a following by posting sketches on the now-defunct video-sharing application Vine. He registered his first YouTube channel, TheOfficialLoganPaul, on October 18, 2013, where he started posting regularly following the closure of the Vine app. He later created the Logan Paul Vlogs channel on August 29, 2015, which has since become his most-subscribed YouTube channel. As of August 2023, the channel has received 23.6 million subscribers and almost 6 billion views.
As an actor, Paul's television and film work includes guest appearances on Law & Order: Special Victims Unit and Bizaardvark, and roles in films The Thinning (2016) and The Thinning: New World Order (2018). He has also explored other avenues; he released his debut single "2016" in 2016, and fought English media personality KSI in a white-collar boxing match in 2018. The bout ended in a majority draw. In the 2019 rematch, which was a professional bout, KSI won by split decision. In 2023, Paul won his first professional boxing match when he defeated Dillon Danis via disqualification. Paul also transitioned to exhibition boxing in 2021, fighting Floyd Mayweather Jr. in a non-scored bout. After a couple of brief appearances in WWE in 2021, he made his professional wrestling debut as The Miz's tag team partner in a tag team match at WrestleMania 38 in April 2022, which they won and Paul received praise for his performance. He then signed a contract with WWE in June that year and later won the WWE United States Championship in November 2023. He adopted the WWE nickname The Maverick, which is a reference to his clothing line and his media company.
Paul has been involved in several controversies, most notably in relation to a trip to Japan in December 2017, during which he visited the Aokigahara forest (a notorious suicide site), filmed himself finding the corpse of a suicide victim, and uploaded the footage to his YouTube channel. Others include his promotion of scams and failed ventures, including CryptoZoo—in which he failed to compensate more than $1.5 million to investors despite promising to do so.
