PopMaster TV Strikes Back
Get ready for the musical extravaganza as Ken Bruce's PopMaster TV returns to Channel 4 for a "supersized" second series. The first run, a hit on More4, saw a whopping 565 percent increase in the 8 pm slot average. Channel 4 is doubling down with a commitment to a 16-episode series.
Ken Bruce, the dynamic and engaging host, whose keen intuition about the show's potential was right on the mark, shares his enthusiasm: "I'm delighted to announce that we'll be bringing you more episodes than ever before! Get ready for an extended dose of pop trivia that will challenge music enthusiasts and celebrities alike."
The success of PopMaster TV was not always a certainty. Despite being a highlight of Bruce's morning radio show since 1998, there were concerns about losing the spirit of the game in the transfer to television. However, the first series put those concerns to rest, and Channel 4's decision to extend the run was "never in question," according to an insider.
Filmed in Glasgow, the latest episodes promise more music, intriguing questions, and opportunities for pop enthusiasts. Channel 4 presents an expanded second series for music trivia buffs.
PopMaster TV, developed for Bruce's daytime Radio 2 show, has become a knockout success. The format, a head-to-head test of obscure music knowledge, has resonated with audiences, prompting Bruce to trademark the format himself when the BBC declined. His move to Greatest Hits Radio (GHR) allowed him to explore the show's commercial potential fully.
ITV Studios has global rights for PopMaster, expanding the format in the second series with new rounds like "Intros, Middles and Ends" and the lightning-fast "three in 10" seconds speed round for the coveted gold disc.
Looking ahead, Bruce remains cautiously optimistic about the show's future: "I'm a great believer in taking one step at a time and not looking too far into the future, but if all goes well again in series two, I think I can say I'd be up for it."
Bruce's successful year includes a GHR audience surge to 6.5 million listeners, up from 3.7 million last year. In contrast, Vernon Kay's transition to Radio 2 resulted in a dip in listenership.
PopMaster TV, with Ken Bruce's trademarked format and infectious enthusiasm, is poised to make a lasting mark in pop culture. Bruce's commitment and the show's global potential ensure continued engagement from audiences.