Prince William and Kate Must Rebuild Royal Family’s Integrity After Andrew Scandal, Says PR Expert

21 February 2026 21.02.2026
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2 min.
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Prince William and Kate Must Rebuild Royal Family’s Integrity After Andrew Scandal, Says PR Expert

William’s Royal Reckoning

The Prince and Princess of Wales are expected to shoulder a defining responsibility in restoring confidence in the monarchy following the fallout from Andrew Mountbatten-Windsor’s long-scrutinised friendship with convicted paedophile Jeffrey Epstein.

The controversy, which simmered for years before culminating in Andrew’s arrest on suspicion of misconduct in public office, has intensified debate about accountability at the heart of the royal family. Public relations and crisis consultant Mark Borkowski argues the next chapter will hinge on how Prince William and Catherine shape the Crown’s future, warning that “the heavy weight of this burden on the royal family’s reputation lies with William and Kate and what they’re going to do.”

Prince William has previously signalled a modernising approach, stating that “change is on my agenda” when he becomes king — a pledge that may now carry added urgency. The couple have remained aligned with the King’s firm response: King Charles III stripped his brother of royal titles last year and, hours after Andrew’s arrest, stressed that the legal process must run its course.

Public perception remains pivotal. Broadcaster David Dimbleby, who explored the institution’s relevance in the BBC series What’s the Monarchy For?, has questioned whether elements of royal life appear detached from modern expectations, contrasting such impressions with the diligence of Princess Anne.

Parliamentary scrutiny could follow. Labour peer Lord Foulkes has indicated there is growing expectation of closer examination of Andrew’s former role as a trade envoy, revealing he contacted Liam Byrne, chairman of the Business and Trade Commons Select Committee, though any inquiry may be complicated by the ongoing police investigation.

For William and Catherine, the task is not simply reputational repair but defining a credible, transparent monarchy for the decades ahead — one capable of sustaining public trust at a time when inherited privilege faces sharper examination than ever.

Persons7 and Companies2 in the news

Financier
# 7
former Prince Andrew and former Duke of York
# 54
Politician serving as the Member of Parliament (MP) for Birmingham Hodge Hill since 2004
# 549
English journalist
# 572
member of the British royal family
# 574
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