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Jesse Eisenberg Reveals ‘Real-Life’ Louvre Heist Was Just a Promo for Now You See Me

31 October 2025 31.10.2025
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Jesse Eisenberg Reveals ‘Real-Life’ Louvre Heist Was Just a Promo for Now You See Me

Eisenberg’s Illusion Exposed

Jesse Eisenberg has finally set the record straight on the so-called “real-life Louvre Museum heist.” Appearing on The Tonight Show Starring Jimmy Fallon, the actor revealed that the much-talked-about robbery wasn’t a crime of the century — it was a clever promotional stunt for his upcoming film, Now You See Me: Now You Don’t.

Internet Sleuths Saw It Coming

Theories had already taken off online after news broke about a high-speed jewel heist at Paris’s famed Louvre Museum. With the Now You See Me franchise built around magicians-turned-master thieves, fans were quick to connect the dots — some joking, others genuinely convinced it was all part of Hollywood’s biggest PR illusion.

Memes, tweets, and Reddit threads exploded with speculation. But on Fallon’s show, Eisenberg decided to have some fun with it — leaning into the joke rather than dodging it.

Eisenberg Plays Along

The actor admitted, tongue firmly in cheek, that the whole spectacle was “all part of the promo.” He told Fallon, “You know, we’re trying to get people back to theaters, and there’s only so many cute TikTok videos I can make — we had to do something a little outside the box.”

Eisenberg went on to joke that he admired the real-life thieves’ efficiency and even confessed that, after years of playing a morally ambiguous illusionist, part of him hoped the culprits had Robin Hood-style intentions.

A Wink at Woody Harrelson

Adding to the mystery, Eisenberg teased that his co-star Woody Harrelson might know more than he lets on. During their recent press tour, Harrelson reportedly joked about which tools he’d use for such a heist — prompting Eisenberg to quip that his friend seemed suspiciously knowledgeable.

Movie Magic Meets Museum Mayhem

Whether or not art imitated life, the timing couldn’t have been more cinematic. Authorities have confirmed multiple arrests tied to the actual Louvre robbery, but movie fans remain fascinated by how neatly fiction and reality seem to overlap.

Now You See Me: Now You Don’t appears in cinemas on 14 November — and thanks to Eisenberg’s cheeky confession, the film’s marketing trick has already worked like magic.

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