Description
FHM (For Him Magazine) was a printed British multinational men's fashion lifestyle magazine that was published in several countries. It contained features such as the FHM 100 Sexiest Women in the World.
The final printed issue of British FHM was dated February 2016, after which the magazine moved to a digital-only platform, with updated daily content on topics such as dating tips, style advice, viral news, sports and entertainment.
History
The magazine began publication in 1985 in the UK under the name For Him Magazine and changed its title to FHM in May 1992, although the full For Him Magazine continued to be printed on the spine of each issue. The first woman to appear on the cover was Gina Bellman in February 1993. The trend towards female cover stars grew over the following year, with both Naomi Campbell and Andie MacDowell appearing.
Circulation expanded to newsagents as a quarterly by the spring of 1987 and then monthly in 1994. EMAP Consumer Media bought the magazine in 1994 and it subsequently went on to dominate the UK men's market and began to expand internationally, being published in 32 countries including India.
FHM's High Street Honey competition (2002—) awards £10,000, an FHM TV presenting job and the chance to appear on the FHM front cover.
On 17 November 2015, British FHM announced their intention to suspend publication alongside that of fellow men's magazine Zoo, leaving the publication available via its website at FHM.com.
The final print edition appeared in February 2016, with Holly Willoughby as its cover model.
In August 2016, under the guidance of BauerXcel Media, a property of Bauer Media Group, Nick Dimengo took over as the senior editor of FHM.com.
